Publications

1. “The Sample Equation”, Jean-Patrick Tsang PhD MBA(INSEAD) & Igor Rudychev,
PhD. Medical Marketing Media, Feb 2006.
2. "Taking Compliance and Persistence Out of the Box”, Jean-Patrick Tsang PhD MBA
(INSEAD) & Igor Rudychev, PhD. Journal of Longitudinal Data, Jan/Feb 2005, pp
78-85.
3. "Peers of Influence", by Jean-Patrick Tsang PhD MBA (INSEAD), Medical Marketing
and Media, Feb 2004.
4. "Distilling Influence Networks and Referral Patterns from Patient-Level Data", by
Jean-Patrick Tsang PhD MBA (INSEAD) and Igor Rudychev PhD, Product Management
Today, April 2003.
5. "Hospital to Home - Leveraging Hospital-Retail Spillover", by Jean-Patrick Tsang
PhD MBA (INSEAD), Pharmaceutical Executive, July 2003.
6. "Patient Data Come of Age", by Jean-Patrick Tsang PhD MBA (INSEAD),
Pharmaceutical Executive, May 2003 and The International Pharmaceutical Review
2003, pp. 132-135.
7. "Patient-Level Data: A New Level of Analysis", by Jean-Patrick Tsang PhD MBA
(INSEAD), Pharma Marketing News, Vol. 2, No. 7, July 2003
8. "Endowing Reasoning Capabilities to a Matching/Scrubbing Algorithm", by
Jean-Patrick Tsang PhD MBA(INSEAD) and Igor Rudychev PhD, Journal of Data
Warehousing, Vol. 7, No. 4, Fall 2002.
9. "Sales Territory Alignment Key To Marketing Success", by Jean-Patrick Tsang PhD
MBA(INSEAD), Drug Marketing, Vol 4, No.10, March 2002.
10. "Sales Force Strategy", by Jean-Patrick Tsang PhD MBA(INSEAD), Pharmaceutical
Representative Online, Feb. 2002.
11. "Micromarketing an Individual Approach", by Jean-Patrick Tsang PhD
MBA(INSEAD), Pharmaceutical Executive, Dec 2001.