Conferences

Below conferences we chaired on patient-level data:

1. "Patient-Level Data - Leverage emerging data to maximize market potential", Organizer and chairman of
conference with CBI, Philadelphia, PA, June 5-6 2003.
2. "Anonymous Patient-Level Data - Leverage emerging data to maximize market potential", Organizer and Chairman
of conference with CBI, Philadelphia, PA, Nov 16-17 2003.
3. "Optimizing the use of patient-level data to enhance your marketing capabilities", chairman and leader of
pre-conference workshop "Introduction to classical and advanced patient-level analyses", PEA Conference, Park
Hyatt, Philadelphia, PA, March 22-23, 2004.
4. "Patient-Level Data and Medicare Part D", co-chair, IIRUSA, Baltimore, Nov 2-3, 2005.

Below is a selection of conferences where we uncovered some insights regarding patient-level data:

1. "Addressing Reverse Causality in Promotion Response Models," PMSA 2008, Caesar's Palace, Las Vegas, NV, April 27,
2008 - April 30 2008.
2. "Models that Answer Fundamental Business Questions Using Real-Life Distributions", PMSA 2007, Marriott Beach
Resort, Fort Lauderdale, FL, April 29, 2007 - May 2, 2007.
3. "Evaluating Consumer Programs", IIRUSA's Market Research for Pharmaceutical Conference, Hyatt Regency
Philadelphia at Penn's Landing, Philadelphia, PA, Dec 8, 2006.
4. "Optimizing Sampling Allocation Using Patient-Level Data", CBI 4th Annual APLD Conference on Creating Value
Through Enterprise-Wide Integration of APLD, Philadelphia, June 12-13, 2006.
5. "Prescription compliance and persistency with Imatinib in patients with CML and GIST", ASCO, Atlanta, GA, World
Congress, Jun 2-6, 2006.
6. "Prescription compliance and persistency with Imatinib in patients with CML and GIST", AMCP's 18th Annual
Meeting and Showcase on Sound Decisions in Managing Medication Therapy, Washington State Convention and
Trade Center, Seattle, Washington, April 5-8, 2006.
7. "Physician Influence Mapping Techniques for Targeting", IIR'S 2nd Annual Longitudinal Patient Data Conference on
Translating Robust Longitudinal Patient Data to Create Business Value, Philadelphia Marriott West, Philadelphia, PA,
April 3-5, 2006.
8. "Examples of Patient-Level Data Analyses", SRI's Patient-Level Data for the Pharmaceutical Industry - How Pharma
companies are using PLD to drive brand performance. Crowne Plaza Washington National, Arlington, VA, Nov 2-3 2005.
9. "Reconstructing the Microcosm of the Physician for Superior Targeting", co-presentation with Sanofi-Aventis, CBI
3rd Annual APLD Conference, Philadelphia, June 2-3, 2005.
10. "Leveraging Referral Patterns and Spheres of Influence through Molecular Targeting", co-presentation with
Kumar Kantheti, Solvay, PMSA 2005, Gaylord Opryland Hotel, Nashville, TN, May 15-18, 2005.
11. "Molecular Targeting - The New Targeting Paradigm", The Age of Longitudinal Patient Data - Leveraging LPD for
Segmentation, Targeting & Strategy Formation, Westin Forrestal Village in Princeton, NJ, April 11 - 13, 2005.
12. "Patient-Level Data in Marketing and Sales", Panel Moderator, SRI's 3rd Annual Pharmaceutical Marketing and
Sales, Lake Buena Vista, Feb 13-16, 2005.
13. "Patient-Level Data: Overview and Analysis", PBIRG Education Series, Olde Mill Inn at Basking Ridge, New Jersey,
Sep 28, 2004.
14. "Transcending Compliance and Persistency using Patient-Level Data", Fall 2004 PMRG, Westin Copley Place,
Boston, Sep 19-21, 2004.
15. "Identifying KOL's for MSL's", PEA conference on "Best Practices for Medical Science Liaisons", Allentown Crown
Plaza, Chicago, June 25, 2004.
16. "Challenges and opportunities involved in deploying patient-level data in pharmaceutical companies" Panel
Moderator, CBI 2nd annual conference on patient-level data, Philadelphia, PA, June 3-4 2004.
17. "How to harness the power of patient-level data", Workshop Leader, Med Ad News Conference on Pharmaceutical
Marketing Partnerships, New York, NY, April 19-21, 2004.
18. "Optimizing the use of patient-level data to enhance your marketing capabilities", Chairman and Leader of
pre-conference workshop
19. "Introduction to classical and advanced patient-level analyses", PEA Conference, Park Hyatt, Philadelphia, PA,
March 22-23, 2004.
20. "Building sociograms of physicians using upstream targeting", IIR conference on "Using market research to
advance innovation and new product development for pharmaceuticals: Aligning marketing and development for
commercial success", Sheraton Rittenhouse Square Hotel, Philadelphia, PA, Feb 24-26, 2004 (co-presentation with
Sepracor)
21. "Anonymous Patient-Level Data - Leverage emerging data to maximize market potential", Organizer and Chairman
of conference with CBI, Philadelphia, PA, Nov 16-17 2003.
22. "Nail down true ROI", PMC 2003, Washington DC, Oct 2003 (co-presentation with Sanofi).
23. "Identification of Influencers using patient-level data", PMRG Fall 2003, San Diego, Sep 21-23, 2003.
24. "Patient-Level Data - Leverage emerging data to maximize market potential", Organizer and Chairman of
conference with CBI, Philadelphia, PA, June 5-6 2003.
25. "CRM Analytics", Round Table Champion, E-Pharma Summit, Baltimore, MD, May 13-15 2003.
26. "Measuring Hospital-Retail Spillover: Bridging and Holistic Techniques", 2003 PMSA, Orlando, FL, May 4-7, 2003.
27. "Forecasting by combining multiple viewpoints", PMRG Seminar on Forecasting, Fairfield NJ, Nov 11-13, 2002.
28. "Building GIGO-Free Response Models", 2002 PMSA Conference, New Orleans, April 28 - May 1, 2002.
29. "Promotion-Response Models to Optimize your Portfolio", SRI's 3rd Rx & Biotech Portfolio Management
Conference, Bellevue Hotel Philadelphia, Mar 25-27, 2002.
30. "Increasing your deal IQ by looking at what others did", SRI's 6th Int'l Pharma & Biotech Licensing Deal-Making
Summit, Coronado Courtyard, San Diego, Jan 28-30, 2002.
31. "Form Strategic Alliances to Support the Lifecycle Plan", CBI's Pharmaceutical Product Lifecycle Strategies,
Capital Hilton, Washington DC, November 15-16, 2001.